Shop 'N Drive: Rejuvenating the Forecourt Brand Experience for the Next Generation
They explored the changing role of UK forecourts, noting a £5bn rise in non-fuel sales over the past year and their ranking as the 5th most essential service on the high street, ahead of pubs and just behind banks.
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Holland & Barrett: Why Physical Retail Matters
The presentation also showcased Holland & Barrett’s innovative approach to reaching customers beyond their own stores, including Next concessions and single-aisle partnerships in Tesco.
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InStore Winter Issue
As we conclude the year and turn our thoughts to 2025, here at POPAI we’re looking a little further ahead. Our 30th anniversary is coming up so watch this space for plenty of celebrations!
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Savi UK: Driving activation at POP: The Rise of Mobile Coupons
Savi demonstrated how mobile coupons enable brands to engage with shoppers at every stage of their journey, from out-of-home advertising and QR codes in-store to online ads that encourage visits to physical locations.
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