Coca-Cola x FIFA World Cup 2026: Turning football fandom into shopper engagement
Coca-Cola used the FIFA World Cup 2026 as a major trading moment, leveraging the tournament to create excitement and drive engagement and transactions across its range.
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Dove x Bridgerton: Bringing cultural relevance to the beauty aisle
Dove partnered with Netflix and Shondaland to bring Bridgerton into the deodorant and body wash categories, using a culturally relevant collaboration to create excitement and drive purchase among 18–35-year-olds.
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Winning Together: Creating in-store disruption
This presentation explores how McCormick and Smurfit Westrock Display transformed a traditional retail display into an immersive in-store experience, using shopper insight and creative design to turn a growing consumer trend into a standout retail moment.
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Reimagining Technology Retail at Heathrow Terminal
This presentation explores how InMotion reimagined technology retail with its flagship store at Heathrow Terminal 5. Guided by customer insight, the project demonstrates how interactive design and customer-first thinking can transform a traditional retail space into a more engaging shopping experience.
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