PRACTICAL TRAINING FOR BETTER SHOPPER MARKETING

Learn your way. Develop your skills. Get recognised.

Learn online. Learn face-to-face. Learn from industry experts.

POPAI combines practical learning, industry expertise and professional development to help shopper marketers and retail professionals build the knowledge, competence and commercial skills they need to understand shoppers, influence decisions and deliver stronger results.

POPAI offers a range of learning opportunities, from online courses and face-to-face training to expert-led Masterclasses and bespoke team development, helping you build knowledge and skills.

Shopper marketing is constantly evolving. Understanding how shoppers think, behave and make decisions is essential to creating more effective retail activity. POPAI provides practical, specialist training developed around the needs of the shopper marketing and retail industry.

WHY LEARN WITH POPAI?

POPAI training makes a measurable difference. Participants report a 70% increase in knowledge*.

Practical

Learn from real-world examples, industry experience and best practice.

Relevant

Training designed specifically around shopper marketing, retail and P-O-P.

Flexible

Choose online learning, face-to-face courses, specialist Masterclasses or bespoke training.

Recognised

Earn POPAI Academy Points through your learning and work towards Academy Accreditation.

"I found the Shopper Marketing Foundation course incredibly engaging! The content was relevant, insightful, and delivered in a way that kept me fully involved. It’s a great foundation for anyone looking to strengthen their shopper marketing expertise."

In-store Marketing Communications Coordinator

INTRODUCTION TO ONLINE LEArning
take a quick look at what our online learning covers in this VIDEO

watch NOW

Online learning

Focused learning, whenever it suits you.

Our online courses cover eight key areas of shopper marketing, allowing you to focus on the subjects most relevant to your role. Each course takes just 20–30 minutes and can be completed at your own pace, making it easy to fit learning around your working day.

Topics include shopper behaviour, campaign planning, retail collaboration, measuring success and driving conversion, with practical tools and industry insight to help you apply your learning.

FIND OUT MORE

Face-to-face learning

Shopper Marketing Foundation Course

Our Foundation Course provides a comprehensive introduction to shopper marketing, combining theory, practical examples and discussion in a face-to-face learning environment.
Explore shopper behaviour, the retail environment and how effective marketing can influence purchasing decisions.

Ideal for those new to shopper marketing or anyone looking to refresh their knowledge, the course provides a strong foundation to build your skills and confidence.

FIND OUT MORE

Masterclasses

Go deeper into specific topics

Our expert-led Masterclasses explore shopper marketing and retail topics in greater depth, combining practical examples, discussion and shared industry experience. Build your own half-day or full-day agenda around the subjects most relevant to you and your team.

Ideal for developing specialist knowledge, exploring new challenges and exchanging ideas with industry peers, Masterclasses offer a focused and flexible learning experience.

find out more

Bespoke training

Learning designed around your team

Our bespoke training is tailored to your organisation’s needs, whether you want to strengthen your team’s understanding of shopper marketing, address a specific challenge or build knowledge across different roles.

Sessions can include company-specific examples and practical exercises, support team development or form part of a wider client day, giving your people relevant, targeted learning they can apply directly to their work.

GET IN TOUCH

Sustainability Training
LEARN TO MAKE BETTER SUSTAINABILITY DECISIONS

Find Out More

MAKE YOUR LEARNING COUNT

Build your knowledge, earn Academy Points and work towards professional recognition.

POPAI Academy recognises the time and commitment you put into developing your knowledge and skills. By taking part in eligible POPAI training, events and learning opportunities, you can earn Academy Points and build towards POPAI Academy Accreditation.

There’s no set route to follow. Choose the learning that’s most relevant to your role and interests, keep track of your Academy Points and continue building your knowledge over time.

POPAI ACADEMY

TRUSTED BY LEADING BRANDS AND RETAILERS TO DEVELOP THEIR TEAMS

* based on feedback from more than 500 delegates on POPAI courses.