Training & Education

POPAI recognises that continual training and education are crucial to the long-term development of the industry. Our training solutions provide online, face-to-face and workshop style learning to support the personal development of industry professionals.

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SHOPPER MARKETING VCOURSES

Build your shopper marketing expertise with POPAI’s flexible video courses, designed to help you learn practical skills and industry insight at your own pace.

Covering key shopper marketing principles through engaging 20–30 minute modules.

Topics include:
- Shopper behaviour and the shopper journey
- Campaign planning and retail collaboration
- Measuring success and driving conversion
- Practical tools and real-world industry insight

Price: £50 (+ vat) per course per person, £350 (+ vat) for all 8 courses per person

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SHOPPER MARKETING ECOURSE

Learn shopper marketing fundamentals in just one hour with this flexible entry-level eCourse.

Study anytime, track progress with built-in assessments, and start instantly - no travel needed. Gain a practical introduction to modern retail strategy at your own pace.

Build your understanding of shopper marketing and start influencing decisions at the moment that matters most. Enrol now and take your first step into shopper marketing.

Price: FREE to all POPAI Members

Non-Members: £75 (+vat)

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SHOPPER MARKETING FOUNDATION COURSE

A one-day, interactive session exploring the shopper & best practice in P-O-P.

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

Price: £300 (members) / £450 (non-members)

Book now: 16th September, Central London TBC

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SUSTAINABILITY TRAINING

Navigating the ever-evolving landscape of sustainability in retail can be complex, but our training courses are tailor-made for professionals in the retail display industry.

They are designed to bridge knowledge gaps, provide you with valuable practical insights, and equip you to remain at the forefront of sustainability developments.

We have a range of courses available including:

- Online Sustainability Fundamentals Course
- Sustainability Essentials for P-O-P & Print
- Sustainability Masterclass
- Bespoke in-house training

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MASTERCLASS SERIES

A suite of industry-focused training modules that can be curated and tailored in any combination to suit individual company's requirements and delivered at your offices.

POPAI has created a range of 12 modules covering popular topics that can be chosen in a pick-n-mix style to create your perfect training solution for either a half or full day course.

Topics include the role of POP, shopper-led design, strategy & vision, procurement, stakeholder engagement, Awards Best Practice and more.

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BESPOKE TRAINING COURSES

POPAI can design bespoke full and half-day courses to be delivered at your offices or online.

Drawing on industry expertise training packages can be created for up to 20 staff, covering a wide range of topics such as shopper marketing strategy and planning, shopper behaviour, best practice and sustainability.

These sessions can be used to upskill your own team, be tailored to include company-specific exercises, or as part of a wider client day.

"I found the Shopper Marketing Foundation course incredibly engaging! The content was relevant, insightful, and delivered in a way that kept me fully involved. It’s a great foundation for anyone looking to strengthen their shopper marketing expertise"

- In-store Marketing Communications Coordinator, ASDA

POPAI TRAINING & EDUCATION BROCHURE

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POPAI ACADEMY

The ultimate destination for professionals looking to excel in the world of shopper marketing, P-O-P, sustainability, and retail display. Whether you're seeking to sharpen your skills, stay ahead of industry trends, or achieve Accredited status, our diverse range of training courses and events will help you get there.

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