POPAI ecourses

SHOPPER MARKETING ECOURSE

In around one hour, you’ll gain a clear, practical introduction to shopper marketing - one of the most important areas of modern retail strategy.

Start your shopper marketing journey with this flexible, entry-level eCourse designed to fit around your schedule.

- Study when it suits you

- Track your progress with built-in assessments

- Start instantly with no travel required

GET STARTED

WHY SHOPPER MARKETING MATTERS

Shopper marketing has become essential for brands and retailers looking to influence buying decisions at the moment that matters most.

- Influences shoppers at the point of purchase - instore and online
- Driven by behavioural insights and real shopper data
- Supports the growth of omnichannel retail experiences
- Strengthens collaboration between brands and retailers
- Powers retail media and measurable ROI-driven campaigns.

WHAT YOU WILL LEARN

Shopper marketing focuses on influencing buying decisions wherever they happen - whether in-store, online, or across multiple touchpoints.

This course explores how the discipline has evolved from traditional trade marketing into a shopper-first, insight-led approach. You’ll learn how brands use behavioural science, data, and collaboration with retailers to shape decisions and drive measurable results at the point of purchase.

This introduction to shopper marketing covers the key building blocks of the discipline, including:

- Understanding shopper behaviour and decision-making
- The shopper journey and path to purchase
- The role of shopper marketing in driving conversion
- Key principles of planning, execution, and measurement
- How brands influence choice at the point of purchase

COURSE FORMAT & BENEFITS

Designed for busy professionals, this eCourse makes learning simple, flexible, and effective:

- Complete in approximately 1 hour and start learning immediately
- Learn at your own pace, anytime and anywhere
- Track your progress with built-in assessments
- No travel or time away from work required

The course is ideal for:

- Beginners new to shopper marketing
- Marketing professionals expanding their skillset
- Anyone looking for a clear, practical introduction to shopper marketing

START LEARNING TODAY

Build your understanding of shopper marketing and start influencing decisions at the moment that matters most.

Enrol now and take your first step into shopper marketing.

Members: FREE to all POPAI Members

Non-Members: £75 (+vat)

GET STARTED