Omnichannel

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Müller Corner Gingerbread Run Activation

Category:

Omnichannel

Company Name:

savi UK and EMC3

Client Company Name:

Müller UK & Ireland

Year Entered:

2026

Our Judges Said

A groundbreaking ad‑to‑aisle journey that fuses playful gamification, seamless in‑store redemption and distinctive Müller branding to create a fully connected festive experience, driving exceptional engagement, flawless conversion and a genuinely transformative FMCG activation model.

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Nivea Brave

Category:

Omnichannel

Company Name:

The Delta Group

Client Company Name:

Beiersdorf UK

Year Entered:

2026

Our Judges Said

Refined, seasonally resonant campaign uniting polished creative, multi‑channel reach and strong in‑store conversion to elevate everyday relevance, drive meaningful uplift and deliver a seamlessly orchestrated shopper journey across all touchpoints.

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