Winning Awards Entries: 2026

LEGO SMART Play

Category:

Entertainment & Leisure

Company Name:

Outform

Client Company Name:

The LEGO Group

Year Entered:

2026

Our Judges Said

A highly engaging, durable, low‑impact display using innovative materials and technology, delivering strong branding, flexible deployment, and seamless interactive learning that effectively meets objectives and enhances shopper experience.

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National Lottery Scratchcards 3D Standee

Category:

Entertainment & Leisure

Company Name:

Valley

Client Company Name:

Allwyn

Year Entered:

2026

Our Judges Said

A really clear and engaging display using 3D display methods to convey a clear message to the consumer to remember to play, creating excitement and anticipation.

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Zoggs Paw Patrol FSDU

Category:

Entertainment & Leisure

Company Name:

Print & Display

Client Company Name:

Zoggs Eyewear

Year Entered:

2026

Our Judges Said

A clear, engaging, recyclable display with simple construction, strong messaging, bold design and 3D elements that attract customers, promoting gameplay and delivering an exciting, memorable experience.

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ASDA Banana Tree Display

Category:

Grocery & General Merchandise - Permanent Display

Company Name:

ITAB UK Ltd

Client Company Name:

Asda

Year Entered:

2026

Our Judges Said

Strong stand-out in an overlooked store area, using simple, durable, sustainable materials with clear pricing, easy upkeep and minimal yet unmistakable branding.

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In-Store Bakery Display

Category:

Grocery & General Merchandise - Permanent Display

Company Name:

Rigney Forge Ltd.

Client Company Name:

ARYZTA Food Solutions Ireland

Year Entered:

2026

Our Judges Said

Strong in‑store impact with thoughtful, sustainable design, clear branding, operationally friendly features and digital enhancement, delivering increased visibility and 18–20% sales growth while remaining simple, durable and easy to maintain.

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NIVEA Beauty Trays for Sainsbury's

Category:

Grocery & General Merchandise - Permanent Display

Company Name:

Impact Retail Limited

Client Company Name:

Beiersdorf

Year Entered:

2026

Our Judges Said

Delivers strong brand standout, drives impressive sales uplift, engages shoppers effectively, and uses a clear, modular layout that supports easy updates and confident product selection.

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Fulfil Hurling Collab FSDU

Category:

Grocery & General Merchandise - Temporary Display

Company Name:

P+D

Client Company Name:

Richmond Marketing

Year Entered:

2026

Our Judges Said

Delivers a clear, creative, and sustainable design solution that maximises space, strengthens product and sponsorship association, and drives strong commercial performance with an engaging, disruptive in‑store presence.

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Nestlé Starbucks Pumpkin Theatre Display

Category:

Grocery & General Merchandise - Temporary Display

Company Name:

DS Smith Retail Marketing

Client Company Name:

Nestlé UK Ltd

Year Entered:

2026

Our Judges Said

Delivers a bold, clearly executed solution that makes the flavour profile unmissable, uses thoughtful sustainable materials, performs exceptionally in‑store, and balances retailer, consumer, and brand needs with real impact.

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Pringles Halloween Casket

Category:

Grocery & General Merchandise - Temporary Display

Company Name:

Paragon and Aire Global

Client Company Name:

Kellanova

Year Entered:

2026

Our Judges Said

Fantastic execution here. A great overall design, with modularity built into the design that sets this out from the rest. Clear brand identity, efficient use of materials with an impressive commercial performance.

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Milka Monopoly

Category:

Grocery - Theatrical Display

Company Name:

Bulletproof

Client Company Name:

Mondelez International

Year Entered:

2026

Our Judges Said

A seamless, high‑impact activation with strong branding, engaging interaction, clever use of space and thoughtful modularity, all contributing to stand-out presence and impressive in‑store product momentum.

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Sainsbury's Dove x Bridgerton Carriage

Category:

Grocery - Theatrical Display

Company Name:

InContrast

Client Company Name:

Unilever UK Limited

Year Entered:

2026

Our Judges Said

Delivers a beautifully executed activation that blends sustainability, strong visual appeal, thoughtful material choices, and elegant brand–collaboration storytelling, resulting in an engaging, durable, and commercially effective in‑store presence.

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Tesco Old El Paso Mexibus

Category:

Grocery - Theatrical Display

Company Name:

Display ‘A part of the Smurfit Westrock Group’

Client Company Name:

General Mills

Year Entered:

2026

Our Judges Said

Delivers a vibrant, fully recyclable activation that captures Mexican street‑food energy, showcases strong branding and clear offers, drives impulse purchasing, and performs powerfully front‑of‑store through bold visibility and effective product presentation.

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Autoglym 3 Bay Product Showcase

Category:

Home, Garden & Consumer Electronics - Permanent Display

Company Name:

Mosaique Creative & Marketing

Client Company Name:

Autoglym Limited

Year Entered:

2026

Our Judges Said

Bold brand colour, intuitive navigation and disruptive fixtures define this entry, delivering strong retail impact, customer‑centric design, practical material choices, and performance ahead of category with positive client feedback.

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Samsung TWS Audio Display

Category:

Home, Garden & Consumer Electronics - Permanent Display

Company Name:

HH Global

Client Company Name:

Samsung

Year Entered:

2026

Our Judges Said

A well‑executed display delivering strong customer education, smart material use, clear branding, effective product showcasing and an impressive 17% sales uplift, demonstrating thoughtful design and successful commercial impact.

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Samsung Wallbay

Category:

Home, Garden & Consumer Electronics - Permanent Display

Company Name:

RM7 Solutions Ltd

Client Company Name:

Samsung Electronics (UK) Limited

Year Entered:

2026

Our Judges Said

Enhanced versatility, stronger security and smart material choices define this upgrade, delivering increased display capacity, rapid roll-out and clear success across all objectives with strong supporting results.

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Hozelock Pergola Display

Category:

Home, Garden & Consumer Electronics - Temporary Display

Company Name:

Display ‘A part of the Smurfit Westrock Group’

Client Company Name:

Hozelock

Year Entered:

2026

Our Judges Said

With strong standout and clear appeal to its target shopper, this concept uses height, defined zoning, sustainable materials and balanced messaging to drive engagement through a contextually relevant, high‑impact pergola design.

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Ronseal Trading Plan Garden End

Category:

Home, Garden & Consumer Electronics - Temporary Display

Company Name:

Principles Agency

Client Company Name:

Sherwin-Williams UK

Year Entered:

2026

Our Judges Said

With a clear focus on guiding broader shopper decisions, this solution blends real‑wood authenticity, strong branding, smart education and efficient use of space to inspire confidence and encourage multi‑product purchasing.

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Ronseal Trading Plan OCS&F

Category:

Home, Garden & Consumer Electronics - Temporary Display

Company Name:

Principles Agency

Client Company Name:

Sherwin-Williams UK

Year Entered:

2026

Our Judges Said

Clear focus on simplifying choice, the display helps shoppers quickly understand which product to pick. It reduces confusion in a busy category.

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Avon Launches in Matalan

Category:

Cosmetics & Beauty - Permanent Display

Company Name:

arken POP International

Client Company Name:

Avon

Year Entered:

2026

Our Judges Said

Achieving stand-out commercial, sustainability and brand results, this repurposed 360° unit delivers exceptional reuse, strong visibility, confident branding and measurable sales uplift while launching the brand efficiently across multiple retailers.

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Boots Fragrance Cabinets

Category:

Cosmetics & Beauty - Permanent Display

Company Name:

we.are.sdi

Client Company Name:

Boots UK

Year Entered:

2026

Our Judges Said

A structured, safety‑led design using recyclable polycarbonate, delivering premium presentation, secure storage and measurable impact through efficient engineering and strong material logic.

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Maybelline Ireland 1m Evolution

Category:

Cosmetics & Beauty - Permanent Display

Company Name:

Array | Willson & Brown

Client Company Name:

L'Oréal

Year Entered:

2026

Our Judges Said

Setting a new benchmark for responsible display design, this solution blends measurable sustainability gains, innovative smart‑lighting integration, strong brand translation and proven commercial uplift within a compact, premium‑ready 1m footprint.

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Trouble Maker Launches in Superdrug

Category:

Cosmetics & Beauty - Permanent Display

Company Name:

arken POP International

Client Company Name:

Rebel Rebel

Year Entered:

2026

Our Judges Said

A disruptive, research-led launch display delivering stand-out brand impact, agile merchandising and strong commercial results, with sales 16% above expectations and an adaptable, cost-effective design.

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Elemis Christmas FSDUs

Category:

Cosmetics & Beauty - Temporary Display

Company Name:

Array | Willson & Brown

Client Company Name:

Elemis LTD

Year Entered:

2026

Our Judges Said

A premium, three‑sided shoppable unit delivering strong commercial uplift through interchangeable panels, confident branding and efficient space use, enhancing navigation, seasonal appeal and shopper engagement.

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L’Oréal Paris Glass Skin

Category:

Cosmetics & Beauty - Temporary Display

Company Name:

Linney

Client Company Name:

L’Oréal Paris

Year Entered:

2026

Our Judges Said

Translating a complex concept into a high‑impact retail experience, this premium, sustainable design delivers clear navigation, strong brand presence, efficient use of space and exceptional commercial and category‑driving results across channels.

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Maybelline NY Grippy Serum Primer

Category:

Cosmetics & Beauty - Temporary Display

Company Name:

Linney

Client Company Name:

L’Oréal

Year Entered:

2026

Our Judges Said

Driving exceptional commercial impact, this premium, fully shoppable display blends clear education, bold branding and efficient space use to shift shopper behaviour, elevate engagement and deliver standout category‑leading results.

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Boots FEXO Allergy Relief

Category:

Pharmacy & Wellbeing

Company Name:

Linney

Client Company Name:

Boots

Year Entered:

2026

Our Judges Said

Achieving stand-out clarity and impact, this recyclable FSDU delivers bold messaging, strong branding and clear need‑state education, doubling forecasts and driving high visibility across store through prominent placement and compelling new‑product presentation.

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Experience Store - Beauty Department

Category:

Pharmacy & Wellbeing

Company Name:

HH Global

Client Company Name:

Holland & Barrett

Year Entered:

2026

Our Judges Said

Delivering a polished, professional in‑store experience, this modern, reusable kit combines bold navigation, strong branding and efficient space use to meet marketing objectives, enhance shopability and perform strongly at scale.

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Nuromol Launch POS

Category:

Pharmacy & Wellbeing

Company Name:

P+D

Client Company Name:

Reckitt

Year Entered:

2026

Our Judges Said

Delivering strong impact across multiple touchpoints, this campaign uses bold branding, cohesive assets and theatrical lighting to cut through a busy market and create a clear, engaging end‑to‑end shopper experience.

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Commutaports Bus Shelter Lightbox

Category:

Retail Services & Signage

Company Name:

arken POP International

Client Company Name:

Commutaports

Year Entered:

2026

Our Judges Said

Delivering a premium, long‑life media solution, this intricate mechanical‑electrical design offers 10‑year durability, rapid campaign updates and strong illuminated impact, boosting ad revenue while maximising bus‑shelter space with a scalable, cost‑efficient execution.

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Superdrug Members

Category:

Retail Services & Signage

Company Name:

FERO

Client Company Name:

Superdrug

Year Entered:

2026

Our Judges Said

Creating a clear, cohesive takeover, this durable, PVC‑free execution uses multiple touchpoints and strong branding to guide shoppers effectively and support steady member engagement and year‑on‑year growth.

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Broadband Display Podium

Category:

Short Run - Permanent Display

Company Name:

Solutions Diverse Ltd

Client Company Name:

Sky UK

Year Entered:

2026

Our Judges Said

Uniting premium presence with smart simplicity, this modular 360‑degree fixture blends intuitive navigation, durable materials and strong brand expression to enhance shopper flow, support campaign evolution and deliver a confident, well‑judged in‑store experience.

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De'Longhi Play Table

Category:

Short Run - Permanent Display

Company Name:

RM7 Solutions Ltd

Client Company Name:

Currys Plc

Year Entered:

2026

Our Judges Said

Excels through seamless integration of design, technology and engineering, delivering a technically complex yet intuitive, premium experience that drives strong engagement and commercial impact.

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Boots Gondola BRI Fixture

Category:

Short Run - Permanent Display

Company Name:

Impact Retail and Pixel Inspiration

Client Company Name:

ghd

Year Entered:

2026

Our Judges Said

Stands out for successfully elevating a mainstream retail environment with a premium brand experience, delivering strong commercial impact through clear strategy, engaging design and effective shopper outcomes.

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Waitrose Bakery

Category:

Short Run - Permanent Display

Company Name:

ITAB UK Ltd

Client Company Name:

Waitrose & Partners

Year Entered:

2026

Our Judges Said

Transforming the bakery into a warm, destination experience, this modular, durable system enhances navigation, elevates brand cues and boosts sales significantly, delivering a scalable, food‑first environment aligned to Waitrose values and operational needs.

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Activia

Category:

Short Run - Temporary Display

Company Name:

N2O Limited

Client Company Name:

Activia

Year Entered:

2026

Our Judges Said

The entry stands out through a strong visual identity and clever in‑store placement, combining education and purchase to create an engaging, high‑impact shopper experience.

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Angelo Poretti

Category:

Short Run - Temporary Display

Company Name:

N2O Limited

Client Company Name:

Angelo Poretti

Year Entered:

2026

Our Judges Said

Blending immersive theatre with refined craftsmanship, this premium, durable installation pairs Italian‑inspired storytelling with 360‑degree shopability to deliver exceptional recruitment, category growth and stand-out commercial impact across a commanding front‑of‑store presence.

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Byoma Bauble

Category:

Short Run - Temporary Display

Company Name:

Impact Retail Limited

Client Company Name:

Byoma

Year Entered:

2026

Our Judges Said

Offering calm seasonal presence, this 360‑degree bauble uses premium finishes, clear brand cues and accessible visibility to support gifting engagement, steady sell‑through and a memorable yet welcoming in‑store moment.

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CeraVe Air Foam

Category:

Short Run - Temporary Display

Company Name:

Linney

Client Company Name:

L’Oréal

Year Entered:

2026

Our Judges Said

Giant foam theatre delivers exceptional front-of-store impact, strong engagement, and proven commercial effectiveness while maintaining clear CeraVe identity.

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Surreal Front of Store Display

Category:

Short Run - Temporary Display

Company Name:

Valley

Client Company Name:

Surreal

Year Entered:

2026

Our Judges Said

A bold yet approachable execution that uses sustainable materials, strong brand cues and front‑of‑store visibility to encourage trial, attract new shoppers and create a light‑hearted, memorable retail moment.

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Dinamita 3 Pallet Display

Category:

Wholesale

Company Name:

Display ‘A part of the Smurfit Westrock Group’

Client Company Name:

PepsiCo UK

Year Entered:

2026

Our Judges Said

A bold yet practical launch using modular corrugate construction and strong brand cues to create clear visibility, easy compliance and early sales momentum across wholesale through an engaging, space‑efficient front‑of‑store presence.

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Jameson St Patrick's Distillery Display

Category:

Wholesale

Company Name:

Cepac Display Doncaster

Client Company Name:

Pernod Ricard

Year Entered:

2026

Our Judges Said

Evoking the heritage of Jameson with crafted detailing and iconic cues, this modular, space‑efficient installation creates an inviting, immersive depot presence that enhances visibility, supports shopper discovery and delivers a polished, scalable brand experience.

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McVitie's Chocolate Digestives 100 Years

Category:

Wholesale

Company Name:

InContrast

Client Company Name:

pladis

Year Entered:

2026

Our Judges Said

Clear, impactful branding featuring an oversized packshot and cash‑burst cut‑out, delivering 360° visibility and strong alignment with the wider campaign.

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Smirnoff Crush Wholesale Display

Category:

Wholesale

Company Name:

HH Global

Client Company Name:

Diageo

Year Entered:

2026

Our Judges Said

A considered, lightweight activation using modular materials and clear brand cues to create strong visibility, simple navigation and a welcoming sense of theatre, supporting engagement across multiple stores and markets.

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Boots Invisi-Shield Security Shields

Category:

Merchandising

Company Name:

HL Display (UK) Ltd

Client Company Name:

Boots UK Ltd

Year Entered:

2026

Our Judges Said

The solution stands out for preserving product visibility and space while offering flexible, multi‑functional design, enhanced by innovative use of sound to support theft reduction and staff efficiency.

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Liquitex Ink Counter Display Unit

Category:

Merchandising

Company Name:

Sürtas Retail Display Solution

Client Company Name:

Colart International Holdings

Year Entered:

2026

Our Judges Said

A refined, fully recyclable display combining premium finishes, precise brand alignment and thoughtful material choices to create a cohesive, space‑efficient presence that elevates shopper engagement while delivering a polished, sustainably engineered retail solution.

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Protex Security System

Category:

Merchandising

Company Name:

Maxim Design Group Limited

Client Company Name:

JTI

Year Entered:

2026

Our Judges Said

A clean, secure display using clear branding, durable materials and simple navigation to deter theft while maintaining visibility, ease of use and an engaging, practical shopper experience across a challenging category.

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Hellmann's Mayonnaise Window Display

Category:

Window Display

Company Name:

Augustus Martin Limited

Client Company Name:

Tesco Retail Media

Year Entered:

2026

Our Judges Said

A clear, high‑visibility window activation using Contra Vision and precise artwork management to deliver strong brand presence at Wembley, maintaining shopper comfort while enabling efficient overnight installation across 128 panels.

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Hotel Chocolat Velvetiser Window Display

Category:

Window Display

Company Name:

Inspired Thinking Group (ITG) Limited

Client Company Name:

Hotel Chocolat

Year Entered:

2026

Our Judges Said

A beautifully engineered, fully recyclable 3D Velvetiser replica that elevates Hotel Chocolat’s launch with premium detailing, scalable design and strong in‑store presence, delivering stand-out theatre, clear messaging and a notable uplift in performance.

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Vodafone Christmas Windows

Category:

Window Display

Company Name:

Haygarth

Client Company Name:

Vodafone

Year Entered:

2026

Our Judges Said

High impact displays delivering against brand and commercial objectives. Flexibility of design to span across two key selling periods with minimal changes is key to this entry's success.

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Dave's UK: Hotter Than Ever

Category:

Retail Technology

Company Name:

TRISON

Client Company Name:

Dave's Hot Chicken

Year Entered:

2026

Our Judges Said

Premium digital storytelling that unifies bold visuals, flexible CMS delivery and cohesive in‑store takeover, creating a distinctive, high‑engagement brand presence that strengthens navigation, dwell time and wider promotional impact.

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LEGO SMART Play – Shopper Experience

Category:

Retail Technology

Company Name:

HH Global

Client Company Name:

LEGO

Year Entered:

2026

Our Judges Said

Global stand-out presence that showcases unmistakable LEGO identity, delivering clear SMART Bricks education, strong messaging and an engaging interactive experience, combining premium build quality, space‑efficient impact and high dwell time across diverse retail environments.

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Morrisons Pizza Order Point

Category:

Retail Technology

Company Name:

ITAB UK Ltd

Client Company Name:

Morrisons

Year Entered:

2026

Our Judges Said

A smart, workflow‑led solution that saves 14 hours weekly, lifts sales 10% and makes ordering effortless for customers while easing colleague workload.

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Crocs Icon Store, New York

Category:

Store Design

Company Name:

Briggs Hillier

Client Company Name:

Crocs

Year Entered:

2026

Our Judges Said

Dual‑entrance SoHo flagship transformed into a landmark Crocs experience, uniting intelligent zoning, sustainable materials and deep brand insight, to drive stand-out engagement, strong Jibbitz performance and industry‑recognised commercial impact.

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SuperValu Clonakilty

Category:

Store Design

Company Name:

TAP

Client Company Name:

Musgrave

Year Entered:

2026

Our Judges Said

Clonakilty’s artisan‑destination concept redefines supermarket retail, blending theatrical, locally grounded hero moments with seamless operations and strong commercial uplift, creating a benchmark format that elevates SuperValu’s estate and sets a new industry standard.

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Wigmore Street Premium Store

Category:

Store Design

Company Name:

we.are.sdi

Client Company Name:

Boots Opticians

Year Entered:

2026

Our Judges Said

This entry is a strong, insight-led retail design project that successfully transforms the traditionally clinical and potentially anxious optician experience into a warm, premium and customer-focused environment.

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Don Julio x Selfridges

Category:

Shop-in-Shop & Pop-Up

Company Name:

Bulletproof and Circle Square

Client Company Name:

Diageo

Year Entered:

2026

Our Judges Said

Redefines luxury spirits retail with both craft and playfulness. The bespoke vending machine, engraving station and immersive storytelling make the experience feel fresh, premium and memorable.

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Johnnie Walker Concession in Selfridges

Category:

Shop-in-Shop & Pop-Up

Company Name:

Circle Square

Client Company Name:

Diageo PLC

Year Entered:

2026

Our Judges Said

Johnnie Walker’s Selfridges concession elevates luxury whisky retail through bold visibility, premium materials and a seamless journey from discovery to personalisation, creating an approachable yet prestigious brand experience with strong commercial impact.

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WHOOP x Peter Jones Experience

Category:

Shop-in-Shop & Pop-Up

Company Name:

Valley

Client Company Name:

WHOOP

Year Entered:

2026

Our Judges Said

Digital‑first tech translated into a calm, premium retail experience, combining clear education, strong visibility and tactile trial to boost understanding, confidence and engagement for an otherwise intangible product.

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L'Aquàrium Barcelona - Immersive Audiovisual Experience

Category:

Experiential

Company Name:

TRISON

Client Company Name:

L'Aquàrium Barcelona

Year Entered:

2026

Our Judges Said

Immersive digital environment using LED floors, audio and interactive screens to elevate the aquarium experience, boosting footfall, revenue and social engagement while blending physical and virtual worlds seamlessly.

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Pukka Waitrose Experiential Campaign

Category:

Experiential

Company Name:

Lipton Teas and Infusions

Client Company Name:

Lipton Teas and Infusions

Year Entered:

2026

Our Judges Said

Nature‑inspired sampling theatre that blends calm, crafted design with bold digital amplification, delivering stand-out Pukka branding, tactile trial, premium gifting and exceptional sales uplift within a compact footprint that proves the power of beautifully executed simplicity.

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Tesco Christmas Markets

Category:

Experiential

Company Name:

N2O Limited

Client Company Name:

Tesco

Year Entered:

2026

Our Judges Said

Immersive Christmas market‑style experience combining sampling, sensory engagement and strong branding, driving huge shopper participation, stand-out family appeal and exceptional results across reach, sentiment, ROI and nationwide roll-out.

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Air TV Launch

Category:

Installation Project Management

Company Name:

Solutions Diverse Ltd

Client Company Name:

Sky UK

Year Entered:

2026

Our Judges Said

A fast, flawlessly coordinated roll-out delivered 96 stores overnight and 183 more within weeks, driven by strong planning, clear communication and disciplined resource management for highly effective execution.

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InMotion - Demo Excellence Program

Category:

Installation Project Management

Company Name:

Channel Assist Ltd

Client Company Name:

InMotion (WHSmith Travel)

Year Entered:

2026

Our Judges Said

Exceptionally complex, multi‑country airport roll-out delivered with rigorous planning, rapid mobilisation and strong operational control, achieving major compliance gains, high first‑time fixes and impressive commercial impact across a vast global footprint.

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National Lottery Rollout Project

Category:

Installation Project Management

Company Name:

Momentum Instore

Client Company Name:

Scientific Games International

Year Entered:

2026

Our Judges Said

High‑stakes National Lottery transformation delivered with extraordinary scale, meticulous pre‑surveying, rigorous training and flawless execution across nearly 38,000 sites, achieving full compliance, zero disruption and setting a benchmark for complex, time‑critical programme delivery.

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Boots Christmas Store Enhancements

Category:

In-store Campaign

Company Name:

Linney

Client Company Name:

Boots

Year Entered:

2026

Our Judges Said

Brings festive cheer to Boots with broad, vibrant shopper touchpoints, applying innovative materials, logistical improvements, and sustainable methods across the campaign.

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Ice Kick by Jude Campaign

Category:

In-store Campaign

Company Name:

InContrast

Client Company Name:

Suntory Beverage & Food GB&I

Year Entered:

2026

Our Judges Said

Category‑defining, multi‑touchpoint shopper campaign delivering bold, beautifully balanced creative and seamless integration across formats, amplified through digital and experiential channels to achieve exceptional visibility, powerful commercial uplift and true market‑leading impact.

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Krispy Kreme In-Store Magic

Category:

In-store Campaign

Company Name:

Mauveworx

Client Company Name:

Krispy Kreme

Year Entered:

2026

Our Judges Said

Magical, multi‑touchpoint campaign blending levitating product, premium finishes and rich Harry Potter world‑building to create irresistible in‑store impact, powerful brand synergy and a stand-out moment across 148 locations.

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Tower 28 UK Sephora Launch

Category:

In-store Campaign

Company Name:

Impact Retail Limited

Client Company Name:

Tower 28

Year Entered:

2026

Our Judges Said

Vibrant, sun‑soaked takeover transforming a digital‑native brand into an irresistible physical journey, fusing bold Californian storytelling, dynamic digital touchpoints and high‑impact visibility to ignite excitement, trial and exceptional in‑store performance.

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Valspar x Olivia Bowen

Category:

In-store Campaign

Company Name:

Principles Agency

Client Company Name:

Sherwin-Williams UK Ltd

Year Entered:

2026

Our Judges Said

A refined, social‑to‑shopper journey using elegant design and credible endorsement to elevate Valspar in store and drive strong, colour‑led commercial uplift.

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Müller Corner Gingerbread Run Activation

Category:

Omnichannel

Company Name:

savi UK and EMC3

Client Company Name:

Müller UK & Ireland

Year Entered:

2026

Our Judges Said

A groundbreaking ad‑to‑aisle journey that fuses playful gamification, seamless in‑store redemption and distinctive Müller branding to create a fully connected festive experience, driving exceptional engagement, flawless conversion and a genuinely transformative FMCG activation model.

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Nivea Brave

Category:

Omnichannel

Company Name:

The Delta Group

Client Company Name:

Beiersdorf UK

Year Entered:

2026

Our Judges Said

Refined, seasonally resonant campaign uniting polished creative, multi‑channel reach and strong in‑store conversion to elevate everyday relevance, drive meaningful uplift and deliver a seamlessly orchestrated shopper journey across all touchpoints.

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Elton John Stands With Pride

Category:

Retail Media

Company Name:

Nectar360

Client Company Name:

Unilever UK LTD

Year Entered:

2026

Our Judges Said

A vibrant, culturally charged journey fusing Elton‑inspired storytelling, first‑party data and flagship visibility to guide shoppers from digital priming to in‑store conversion with powerful, measurable uplift across every touchpoint.

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Making Meals that Matter

Category:

Retail Media

Company Name:

Co-op Media Network x SMG

Client Company Name:

Coca-Cola Europacific Partners, Special Olympics GB & The Makaton Charity

Year Entered:

2026

Our Judges Said

A purpose‑driven, locally tailored campaign uniting athlete‑led storytelling and Makaton innovation to deliver meaningful community impact and strong commercial performance.

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pladis 100 Years Campaign

Category:

Retail Media

Company Name:

Capture

Client Company Name:

pladis

Year Entered:

2026

Our Judges Said

A richly orchestrated, car‑park‑to‑shelf ecosystem blending postcode‑level precision, a unifying conversion mechanic and gold‑standard measurement to create a culturally resonant, seamlessly connected shopper journey delivering exceptional incremental impact across five major retailers.

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LEGO Smart Play Experiential & Innovation

Category:

Innovation

Company Name:

Outform

Client Company Name:

The LEGO Group

Year Entered:

2026

Our Judges Said

Powered bricks, real‑time prompts and modular, staff‑friendly engineering combined to create an immersive LEGO SmartPlay zone that showcased the technology hands‑on, drew shoppers in and delivered a seamless, intuitive in‑store experience.

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Müller Corner Gingerbread Run Activation

Category:

Innovation

Company Name:

savi UK + EMC3 for Müller

Client Company Name:

Müller UK & Ireland

Year Entered:

2026

Our Judges Said

A seamless digital‑to‑store journey using playful gaming and instant couponing to drive huge engagement, effortless redemption and standout launch impact for Müller Gingerbread Corner.

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Samsung Vodafone Tube Train Experience

Category:

Innovation

Company Name:

Stylographics Ltd

Client Company Name:

Vodafone

Year Entered:

2026

Our Judges Said

Tube‑inspired in‑store immersion brought Samsung S26 privacy tech to life through contextual design, AI photo demos, secure rail‑mounted devices and a commuter‑style coffee pop‑up, driving cut‑through among predominantly Apple‑using visitors.

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Avon Launches in Matalan

Category:

Permanent Sustainability

Company Name:

arken POP International

Client Company Name:

Avon

Year Entered:

2026

Our Judges Said

Four‑sided shopability, FSC‑certified recycled materials and 87% unit reuse combine with modular engineering and low‑impact logistics to create a refined, future‑proof POS solution that elevates shopper experience while delivering exceptional sustainability and cost efficiency.

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Samsung Wallbay

Category:

Permanent Sustainability

Company Name:

RM7 Solutions Ltd

Client Company Name:

Samsung Electronics (UK) Limited

Year Entered:

2026

Our Judges Said

Fantastic initiative giving an existing fixture a longer life through clever design and solving a costly business issue of having to regularly maintain the original units.

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BOOTS CHRISTMAS STORE ENHANCEMENTS

Category:

Temporary Sustainability

Company Name:

Linney

Client Company Name:

Boots

Year Entered:

2026

Our Judges Said

Fully recyclable, UK‑made design reduced packaging, simplified installation and delivered high‑impact festive POS that aligned with customer ethos, improved sustainability year‑on‑year and elevated in‑store experience.

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Boots Recycling Unit

Category:

Temporary Sustainability

Company Name:

we.are.sdi

Client Company Name:

Boots

Year Entered:

2026

Our Judges Said

Closed‑loop materials and format‑agnostic engineering turn reclaimed waste into a beautifully considered POS solution that enriches shopper experience, strengthens brand storytelling and proves sustainability can be both deeply responsible and creatively inspiring.

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Smirnoff Crush Wholesale Display

Category:

Temporary Sustainability

Company Name:

HH Global

Client Company Name:

Diageo

Year Entered:

2026

Our Judges Said

Simple yet well-thought-out, adaptable display designed for multiple activations and wider use in other markets, aligned to the core brand and design brief delivers a stand out display with ease-of-shop in mind.

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