Shopper insights

Unique, industry-leading search engines exclusive to POPAI members. A wealth of original shopper and in-store research, thousands of independently captured in-store photos, best practice case studies, and retail insight from our high calibre conference programme.

Insights Library

Conference presentations, Insight reports, Trends reports & White papers.

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Awards Case Studies

Best practice case studies across all retail categories & formats.

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In-store Photos

Searchable catalogue of 31421 in-store photos dating back to 2012. Includes seasonal & campaigns.

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DISPLAY INVESTIGATION: INTERACTIVITY

InStore

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LATEST INDUSTRY PRESENTATIONS

Lidl Ireland: Lidl's Net Zero Store Initiative

This presentation details how collaboration between McGowans Print and Lidl Ireland helped deliver Ireland’s first Net Zero Energy Store.

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PepsiCo: Driving category impact with innovation - Quaker Pot Study

Download the full case study presentation to see how Quaker and its partners successfully drove category growth and leveraged innovation for measurable business success.

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Zeal: Creative that Converts - Unlocking In-Store Impact

Zeal's presentation emphasises the enduring power of the physical store as a brand asset. It identifies a common challenge where inventory and media strategies often overlook precise shopper behaviours and missions.

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Outform: What shoppers want now and in the future

This research involved a 20-minute online survey with 4,000 respondents across the UK, US, France, and Germany, covering key retail verticals such as Consumer Electronics, Beauty, Luxury, Sports, and Home DIY.

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INsights library

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Discover POPAI's Insight Search Engines by watching our handy tutorial videos.

In these videos we take a closer look at exactly what the search engines include, what it can offer and how you can use it within your business and day-to-day roles.

INSIGHTS LIBRARY
Conference presentations, insight reports, trend reports & publications.

AWARDS CASE STUDIES
Best practice case studies across all retail categories & formats.

IN-STORE PHOTOS
Search thousands of in-store images covering 100's of brands and retailers since 2012.