SUSTAINABILITY FUNDAMENTALS

This new online Sustainability Fundamentals Course empowers businesses with practical knowledge to meet regulatory expectations, avoid reputational risks, and implement sustainable innovations—enhancing credibility, consumer trust, and competitive advantage in an increasingly sustainably conscious global market. 

Through 12 modules and over 6 hours of content, participants will gain both a broad overview of key sustainability areas, as well as industry-specific content. Modules include why sustainability matters, legislation, accreditations, understanding greenwashing, sustainable materials in retail, circular design thinking, and end-of-life recycling. 


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WHY TAKE THIS COURSE

Stay ahead in sustainability & retail trends – discover in-depth insights for global brands, retailers, and supply chain partners that equips you with the latest, practical knowledge to build or support effective sustainability initiatives.

Designed specifically for industry professionals – the course is tailored for those working in retail, branding, manufacturing, and supply chains and draws on POPAI’s respected expertise and knowledge.

Learn directly from sustainability experts - Presented by Martin Kingdon, POPAI’s Sustainability Director and Steve Lister, POPAI’s Global Head of Sustainability. Participants will benefit from their real-world experience and industry insights, adding depth and credibility.

Flexible, self-paced format - the online course allows participants to learn at their own pace, on different devices, perfect for busy professionals. 

Discover more about the 12 modules below.
 

Explore how biases, opinions, and incomplete facts shape our views on sustainability. Learn to question initial impressions influenced by media, politics, and uncover the true impact of products and services.

Examine the broad-reaching effects of sustainability on businesses, highlighting key global challenges, opportunities, and strategies to address environmental, social, and economic impacts. Adapt for success in changing markets.

Discover the growing global recognition of sustainability's importance. Explore the role of politics, COP initiatives, consumer demand, sustainable investments, marketing, procurement, and businesses in driving change and fostering accountability.

 

Trace the journey from self-regulated CSR strategies to comprehensive ESG frameworks. Understand the complexities and challenges businesses face in meeting modern sustainability expectations and regulatory demands.

Navigate the complexities of UK & EU legislation, sustainability, recycling logos, and labels. Explore how these often-confusing requirements challenge businesses and consumers striving for clear, informed sustainability practices.

Dive into essential sustainability accreditations, exploring voluntary frameworks and mandatory reporting certifications. Gain insight into their relevance, implementation, and the value they bring to businesses and stakeholders.

 

Examine greenwashing and its impact, including the six definitions from the EU Green Claims Directive. Learn words to avoid, analyse key case studies, and navigate future sustainability communications effectively.

Explore inspiring examples of sustainability in retail, highlighting how global brands connect stores and products. Understand how consumer demand drives innovation and shapes the future of sustainable retail practices.

Discover inspiring examples of sustainable materials transforming retail spaces. Learn how brands focus on material choices to enhance store sustainability, emphasizing environmental impact and material characteristics.

 

This provides a high-level overview of Scope 1, 2, and 3 emissions, helping you understand CO2e in a business context. For deeper insights, external resources are recommended.

This introduces you to circular design, contrasting it with the linear model, and explores structured approaches, real-world case studies, and definitions to inspire a shift toward sustainable innovation.

This challenging & complex subject gives a broad overview of key recycling, waste considerations & challenges, providing guidance to help you identify suitable end-of-life solutions for your business. 

12 Academy Points will be gained for completing the 12 modules. On completion of POPAI Academy Accreditation you will be able to proudly display your Accreditation Badge on your CV and LinkedIn profile to publicly acknowledge your commitment and level of knowledge within the industry.