Masterclass Series

MASTERCLASS SERIES

10th April, VM & Display Show
Business Design Centre, London

On day two of the VM & Display Show, we turn our attention to POPAI’s established series of best practice training workshops, curated into a bite sized-format for the show audience, addressing some of the current issues we all face.

Please book a VM & Display show ticket to attend the Masterclass Series.

To gain your POPAI Academy Points, please also book through the link at the bottom of the page.

AI in Retail

Featuring industry leaders in the field of AI, we'll discuss implications and applications for its use throughout the value chain.

- This interactive session is designed to generate open conversation and industry engagement.

- From data analysis and operational efficiencies to improving customer experiences and creative processes.

- Exploring how AI tools can drive agency output by enhancing ideation, streamlining workflows, and unlocking new possibilities in design and strategy.

Simon Swain, Digital Innovation Director, LG&P

Patricia Judez, Creative Lead, Big Group

Shopper Strategy & Vision

- Determining where to play and how to win

- Aligning with company and category vision

- Defining the proof points and enablers, as well as the actions required to successfully deploy the strategy and establish the shopper marketing vision: people, structure, process and behaviours.

Nick Widdowson, Director, POPAI UK & Ireland

Sustainability Workshop

Martin Kingdon, Chair & Sustainability Director, POPAI UK & Ireland

Steve Lister, Head of Global Sustainability, POPAI UK & Ireland

All event bookings are subject to POPAI's Terms and Conditions which can be found HERE

Book your place

Location: Business Design Centre, 52 Upper Street, Islington, London, N1 0QH

Members: £ FREE | NON-Members: £ FREE

Members will earn 2 academy points by attending this event.