Spring Shopper Seminar

SPRING Shopper Seminar

9th April, VM & Display Show
Business Design Centre, London

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

Please book a VM & Display show ticket to attend this seminar.

To gain your POPAI Academy Points, please also book through the link at the bottom of the page.

From Colour Hell to Colour Help

Understanding the audience
- Driving change through understanding the diverse needs and wants of trade, DIYers and consumers

Creating a point of difference
- An insight-led approach to elevating the design, experience and communication

The retail reality
- From a proof-of-concept to a scalable rollout, how we optimised engagement and conversion

Sarah Skeete, Account Director, Outform

Hannah Abbasi, Head of Insight & Strategy, Outform

Huw Arthur, Channel Marketing Manager, Crown Paints

Presentation information coming soon...

Presentation information coming soon...

Sky: A Retail Adventure

- The journey so far

- Asking the big questions to improve and evolve our retail presence

- Introducing SKYVM; managing an ever-complex estate

John Magill, Head of Store Design & Merchandising, Sky

All event bookings are subject to POPAI's Terms and Conditions which can be found HERE

Book your place

Location: Business Design Centre, 52 Upper Street, Islington, London, N1 0QH

Members: £ FREE | NON-Members: £ FREE

Members will earn 2 academy points by attending this event.