Spring Shopper Seminar

SPRING Shopper Seminar

14th April, Business Design Centre, London

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

Please book a VM & Display show ticket to attend this seminar.

To gain your POPAI Academy Points, please also book through the link at the bottom of the page.

Redefining Retail: Creating The Future Of Consumer Experience

- Creating immersive, dynamic environments that captivate and inspire.

- Retail spaces must evolve to meet the changing needs and desires of today’s consumers.

- By integrating multi-sensory design considerations, spaces can foster loyalty and encourage consumers to return again and again.

- From the power of innovation and diversification to the importance of local relevance and community-building, we will explore how these elements shape successful environments and experiences that truly resonate with today's empowered consumer.

Richard Bennett, Creative Director, Dalziel & Pow

Connecting to customers?

- How do you make your brand stand out?

- How do you stay relevant week after week in one of the most crowded retail environments in the UK?

How Tesco Mobile navigates this challenge, crafting connection, driving visibility, and creating display strategies that don’t just appear in a supermarket, but perform in one.

- Discover the principles, practical tactics, and real examples that help us turn busy retail spaces into meaningful customer moments.

Kirsty Kean, Head of Retail Marketing, Tesco Mobile

WHOOP: Redefining How Wellbeing is Discovered in Retail

- How experiential retail can translate WHOOP's health benefits into simple shopper journeys that build confidence and drive discovery in store.

- What it takes to design a premium, interactive activation that moves beyond product display to showcase a full wellbeing ecosystem.

- How to create scalable retail experiences that deliver impact at launch and remain flexible for future store activations.

Niamh O'Connell, EU Retail Marketing Lead, Whoop

Victoria Dougherty, Marketing Director, Valley

Sustainability in Retail

Current trends, measurement & benchmarking as well as a material alternatives Q&A session with 3A Composites, Arken P-O-P, and Data Image Group.

John Monksfield, 3A Composites
Tracy Scutt, Managing Director, Arken P-O-P
Robert Farfort, Founder and CEO, Data Image Group

AGENDA

10:20   POPAI Update
10:30   Tesco Mobile Kirsty Kean, Head of Retail Marketing, Tesco Mobile

11:00   Networking

11:30   Sustainability in Retail

12:15   Networking

13:30   Whoop and Valley Group
14:00   Dalziel & Pow

15:00   Networking

All event bookings are subject to POPAI's Terms and Conditions which can be found HERE

Book your place

Location: Business Design Centre Ltd, 52 Upper St, London N1 0QH

Members: £ FREE | NON-Members: £ FREE

Members will earn 4 academy points by attending this event.