Over the next 1–2 years, the most competitive retailers will embed circularity into how they design, sell and scale their businesses.
- Resale, repair, second-life, and circular models are becoming mainstream—extending product lifecycles, driving revenue, and boosting customer loyalty.
- Technology and shifting consumer expectations—especially among Gen Z—are accelerating sustainability, with AI improving efficiency and reducing waste as transparency becomes essential.
- Sustainability is evolving from harm reduction to a driver of resilient, long-term growth
Rachel Wilkinson, Managing Director, GDR