Retail Marketing Conference 2026

RETAIL MARKETING CONFERENCE 2026

4th March, Woburn House Conference Centre, London
9:30am - 4pm

The Retail Marketing Conference offers an exceptional platform for sharing best-practice insights into the latest retail marketing campaigns and in-store innovations. The programme features in-depth case study presentations and expert-led panel discussions, providing delegates with valuable, practical knowledge from leaders in the field.

Our annual conference consistently attracts a wide and diverse audience of professionals from across the in-store spectrum, creating extensive opportunities to network, exchange ideas, and build connections throughout the supply chain.This event is a key date for POPAI members and the broader in-store and shopper industry. Presentation announcements will follow shortly!

SPEAKERS

Turning Investment into Impact: The Real Influence of Beauty POS

- POS in beauty retailers.

- How customers perceive POS elements, their preferences on displays

- Key elements that captures attention to ultimately drive a purchase

Suzanne Hammond, Senior Visual Merchandising Manger, L'Oréal

Rosie MacPhail, Senior Business Development Manager, Shepper

Simplicity Scaled: Rethinking permanent display for Amazon Devices

- Brilliant basics for a brilliant experience: How we evolved the Amazon Devices Display System

- Future-proof design: Delivering easy updates in a more sustainable way

- From Echo to Kindle to Fire TV – engineering for a diverse product range

Stephen Humphrey, Retail Experience Marketing Lead, Amazon

Ben Duffy, Client Services Director, Outform

Natural Collection - A Renewable Focus

- Discussion of the importance of consumer mapping & the effect that this has on design decisions

- Overview of the design process, mapping out the EcoDesign Principles

- A view of the materials used on the unit, and rationality behind the choices

- The Result: Discussion on the impact of the design.

Leah Kitching, Assistant Brand & Marketing Manager, Boots

Rachel Addison, Sustainability Manager EMEA, Array Willson & Brown

Shaping the category vision for savoury biscuits using real shopper insight

- Understanding how shoppers really behave when shopping the category.

- Uncovering triggers and barriers to purchasing in-store.

- Shaping a category plan based on real shopper behaviour to unlock growth.

Carmel Martin, Senior Category Manager, Ryvita

Scot Willey, Research Director, Spark Emotions

From Hawkins to the Highstreet

- How Chupa Chups turned a cultural fandom to into shopper action – linking packaging, retail experiences social, OOH and experiential.

- With a Football World Cup year ahead PVM and N2O will be sharing the learnings of the highly successful Chupa Chups & Stranger Things partnership.

Kim McMahon, Brand Manager, Perfetti Van Melle

Ben Goss, Head of Client Development, N2O

Harmonising Brands in Retail: Student Design Awards

- A real-world design challenge that brings together Sonos and Currys to rethink how premium audio shows up in retail.

- The thinking behind the brief. Why experience, scalability, and commercial impact matter as much as creativity.

- The role of the Student Design Awards in nurturing future talent by giving students meaningful, industry-relevant problems to solve.

Gary Stevens, Senior Manager, Global Retail and Brand Experiences, SONOS

Presentation details coming soon.

In conversation with Dave's Hot Chicken & TRISON

Peter Critchley, UK CEO, TRISON

Keyana Mohammadi, Head of Marketing UK & Ireland, Dave's Hot Chicken

Presentation details coming soon.

All event bookings are subject to POPAI's Terms and Conditions which can be found HERE

Book your place

Location: Woburn House Conference Centre, Tavistock Square, London, WC1H 9HQ

Members: £295.00 | NON-Members: £395.00

Members will earn 6 academy points by attending this event.