Training & Education

POPAI recognises that continual training and education are crucial to the long-term development of the industry. Our training solutions provide online, face-to-face and workshop style learning to support the personal development of industry professionals.

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SHOPPER MARKETING E-COURSES

Offering flexible learning our online training modules provide an essential introduction to the industry.

There are 9 modules covering:

- An introduction to P-O-P
- The Shopper Explained
- How Shoppers Shop
- Shopper Marketing Framework
- Understanding Retailers
- P-O-P Design Considerations
- Measuring P-O-P Effectiveness
- Sustainability for P-O-P
- Strategy and Vision

Price: £75 per course / £750 Unlimited company-wide access for 12 months (MEMBER PRICE)

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SHOPPER MARKETING FOUNDATION COURSE

A one-day, interactive session exploring the shopper & best practice in P-O-P.

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

Price: £300 (members) / £450 (non-members)

Book now: 3rd December, Central London

"The training provided by POPAI was incredible! A great day of fascinating insights on everything from the shopper journey, to the role of POS, and brilliant examples of cut-through execution. The team found it very valuable, and we often refer back to the material. Would strongly recommend to anyone in the shopper marketing space."

- Co-founder, Activation

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BESPOKE TRAINING COURSES

Full & half-day courses delivered at your offices or online.

Drawing on industry expertise from within the organisation, you can request bespoke training packages for up to 20 staff, covering a wide range of topics, such as:

- Shopper marketing vision, strategy and planning
- Shopper behaviour
- Maximising shopper impact and creating cut-through in-store
- Testing and validation
- Sustainability
- Best practice

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SUSTAINABILITY TRAINING

Navigating the ever-evolving landscape of sustainability in retail can be complex, but our training courses are tailor-made for professionals in the retail display industry.

They are designed to bridge knowledge gaps, provide you with valuable practical insights, and equip you to remain at the forefront of sustainability developments.

We have a range of courses available including:

- Sustainability Essentials for P-O-P & Print

- Sustainability Masterclass

- Bespoke in-house training

POPAI TRAINING & EDUCATION BROCHURE

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